That means you'll look at the competitive landscape, summarize your book, figure out its key points, what will make people want to read your book in particular, and the potential target price, format(s), and audience size. For my book, I used Scrivener, Microsoft Word, Amazon's CreateSpace service (for print), and Kindle Direct Publishing (for the Kindle version). Some of this advice is distilled from Guy Kawasaki's excellent APE: Author, Publisher, Entrepreneur—How to Publish a Book , with an emphasis on non-fiction and the state of self-publishing today–which has advanced considerably in the five years... Write a Proposal and Outline Even if you've already decided you want to self-publish, it will help tremendously to put together a proposal as if you were pitching it to an agent or publisher. I've had success with the latter, and would like to share how I did it. While others have written guides like this, the ones I've found tend to focus on fiction, which is a different animal than non-fiction like my own project.